HOW WE HELP

Inventory analysis. We assist our clients to maintain healthy profit margins by effectively managing their inventory. We optimize their inventory to help reduce the waste that comes with perishable goods like fruits and fresh meat. 

Additionally,  we make use of technology and procedures to assure inventory accuracy while lowering risks and typical difficulties associated with inventory, such as excess inventory or building up dead stock.

Consequently, our accurate forecasting through predictive modelling helps our clients prevent inventory deficits and excessive overstocking.

When working with perishable items, accurate inventory management is very crucial. Grocery stores have the power to lower the yearly global food waste rate of 1.3 billion tonnes. Zialytics helps its clients to dramatically reduce overstock without continually having empty shelves in your stores. Apart from this, our clients also benefit from minimizing their storage costs while maximizing supply availability to meet demand.

Here are some questions that we answer to assist our clients.

What is the optimal inventory level?
How can you manage stock efficiently?
What measures can be put in place to  recalls/product defects?
Again, how can the performance of high-volume stocks be improved through cross-selling?

Enhancement of operational efficiency. We make it possible for operation managers to observe operations in real time and have a deeper grasp of the key performance index. With this, supervisors eliminate all barriers and improve efficiency of sales faster, other than waiting for the end on the day/week. We take advantage of big data to actively improve performance in the supply chain process by running it smoothly and efficiently.

Customer satisfaction. A higher level of customer satisfaction can be achieved by better understanding the primary drivers of product sales and product returns by analysing real-time data. For this reason, we support our clients to make strategic decisions in the business cycle early by analysing real-time data.This ensures that, once a negative or positive subject of concern is noticed, it will be dealt with right away for it not to have a huge impact on the business.

 In order to ensure that the proper level of inventory is always maintained to satisfy the needs of rising customer demand during seasons, we leverage data analytics to forecast seasonal patterns, peaks, or downturns in customer demand.

Customer Loyalty. We support our clients by creating or improving a more rewarding loyalty program. Loyalty programs are an excellent method to gather customer data. They offer significant insight into both collective and individual customer preferences and purchasing patterns. As a result, customers receive recommendations and promotional offers that are more specifically tailored to them, thereby encouraging sales.

 For example, sending an advertisement or discount for a home appliance (Fridge/Microwave) to a customer who just purchased one within a month is pointless. They will regret buying it earlier, return the fridge if they have warrant, then repurchase it to get the discount, or they will delay getting another appliance from you. Imagine this, against an individual who sells the appliances so buys them frequently. Analytics will help you to ascertain how frequent a consumer buys a specific product. This will let you know when to present them with a discount to entice them to purchase from you again.

Customer Segmentation. We leverage loyalty programs and transaction data to segment customers based on their frequency of transaction, channel of purchase, and their average spend on a transaction.

This action does not only inform our clients about their target audience, but it greatly helps them when developing promotions, designing new products, expanding their businesses, and setting appropriate prices.

Improved Customer lifetime value. We assist our clients in improving the lifetime value of their customers. Loyalty programs acts as a powerhouse when it comes to alerting brands of their customers likely to churn. We take advantage of it to reduce churning for our clients.

Effective marketing campaigns and promotions. We help our clients to know the relationship between their products. This involves analyzing purchasing history to reveal products that are likely to be purchased together. Consequently, our clients immensely increase sales by better understanding customers’ purchasing trends and patterns.

Ordinarily, since every retailer’s dream is for their customers to buy more products as much as possible in order to increase sales, understanding customers purchasing trends and patterns is a treasure trove. Identifying these patterns helps our clients know which goods to recommend to customers to entice them to buy more products. 

Some key questions that are considered

1. How likely will a customer buy Product x if they have already bought product y. This helps our clients to know which products to recommend when a customer buys one product, since they are likely going to need the other.
2. What segment of customers are the biggest consumers of a given product?

NB: This is different from complementary goods where the demand for good A is linked to demand for good B. eg. Cereal and Milk. Complementary goods are items used together. 

Analysing marketing campaigns and promotions. We also analyse the effectiveness of marketing campaigns and promotions for our clients. Marketing effectiveness is measured by how well a company’s marketing strategies increase its revenue while decreasing its costs of customer acquisition. 

With marketing mix model, we aid our clients in analysing the efficiency of their marketing campaigns. 

Testing and Experimentation. Before launching to everyone, marketing campaigns and promotions can be beta-tested with a sample of loyalty program participants to gauge their behavioral reactions.

We help our clients analyse their store layouts, product selections, and prices to meet the never-ending demands and preferences of their customers. This is an important step that helps them remain competitive in this more cutthroat industry and take advantage of new opportunities.