Online Stores -
E-commerce

E-commerce Analytics is the process of identifying and analyzing data trends for your online business. The data is usually used to understand changes in consumer behavior, improve customer engagement, personalize the shopping experience, increase sales, find emerging online trends, and know which marketing strategies to use. Analytics can help your e-commerce store in a variety of ways. Find out the ways below;

How we help 

Our clients partner with us to :

Improve personalisation. Personalization is key in enhancing the shopping experience for customers. According to Epsilon research, 80% of consumers are more inclined to make a purchase when brands provide personalised experiences.Also, 78% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience- a study by McKinsey.

Not to mention, making customers feel special, unique, and emotionally involved is the overarching goal of personalization in e-commerce. This is done to enhance shopping experiences which further increases sales.

It is of no wonder that the king of e-commerce, Amazon, benefits greatly from personalisation to increase its sales and revenue. Amazon personalises the shopping experience for its customers by providing tailored recommendations. When consumers put products in their cart, they begin to see “items frequently bought together” as recommended by Amazon. Some consumers may impulsively buy these items shown even though they didn’t have that in mind when they first started their purchase. After the shopping, consumers also get personalized product recommendation based on what they bought when last they shopped. This is how amazon increased its revenue by 35% through its recommendation engine. It is said that Product recommendations can boost average order value by 50%, increase revenues by 300%, and improve conversion.

We aid our clients in creating and improving their personnalization strategies(personnalised emails and messages, recommendation engines) in order to persuade customers in buying more to increase sales and revenue.

Enhance customer experience. The ideal way to deliver the kind of tailored omnichannel experiences that customers demand today, is to improve customer experience through data and insights.

We help our clients better understand their customers by analysing information about their demographics, purchasing patterns, and preferred methods of communication. In the process, they create better goods and also, connect more with their customers.  

In the same fashion, we also assist them in creating personalised offers for their customers based on their purchasing history.  When stores send out discounts or juicy offers to customers, customers get enticed to buy the products if it aligns with what they really need or want. This act helps them to increase their customers’ sales per transaction as they promote recurring business.

Enhance customer experience. The ideal way to deliver the kind of tailored omnichannel experiences that customers demand today, is to improve customer experience through data and insights.

We help our clients better understand their customers by analysing information about their demographics, purchasing patterns, and preferred methods of communication. In the process, they create better goods and also, connect more with their customers.  

In the same fashion, we also assist them in creating personalised offers for their customers based on their purchasing history.  When stores send out discounts or juicy offers to customers, customers get enticed to buy the products if it aligns with what they really need or want. This act helps them to increase their customers’ sales per transaction as they promote recurring business.

Increase customer retention.  We support our clients to increase their customer retention rate by strengthening their brand loyalty which further directly increase sales and revenue. 

Detect emerging trends. We aid clients to discover emerging trends and patterns for their e-commerce brands. This helps them to be part of the industry leaders to meet customers’ demand. We do this by keeping up with the changing tastes, preferences, values, and objectives of our clients’ potential market.

In the same light, we also assess social media trends to create new opportunities and market for our clients.

We also take advantage of sentiment analysis to know what real people are saying about our clients’ brand on social media. This helps us monitor their brands’ reputations on social media. By doing this, they gain a better understanding of their customers’ behaviour, what they seek, what they value and despise about the products, what their buying patterns are, and how they make decisions.

Improve product bundling and cross-sells. Cross selling is a growth strategy which involves selling related items to a consumer when they make a purchase. For example, offering a deal on phone case and ear piece when a consumer buys a new phone.

We helps our clients know the products to cross-sell and the ones to bundle for customers to maximise profits and encourage them to buy more.

Adjust store layouts. We support our clients to know the products that are normally bought together, they get to use that information to arrange closely those items. This helps them increase sales as customers find the related items closely available and they do not have to search tediously for those related items. Sometimes, just by mere sight of the related products together, customers will automatically get them other than if they were not close on the same page of the store.